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Bridgestone
Being the multinational brand Bridgestone was set to launch its new offering with Firestone.
- Objective: To launch Firestone in all India publications.
- Media Mix: News Papers like Times of India, Vijay Karnataka, Eenadu, Dainik Jagran, Punjab Kesari, The Hindu was amongst the few leading Dalies. Trade Magazines like BBC top Gear, Motoring World, Outlook Travller, Jetwings, India Today were amongst few planned media.
- Results: Innovations like Belly Bends, Half Belly Bends and others created a hug buzz. Media Planning, negotiation
