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Honda
Honda is a multinational brand providing us to showcase their products in M.P.
- Objective: To adopt national campaign and plan as per local needs.
- TG: Car buyers looking for class and brand value.
- Marketing Strategy: To gain maximum Eyeballs with effective media planning and drive people for a test drive at nearest Honda dealership.
- Media Mix:Leading newspapers and radio was part of the campaign.
- Results: The brand has registered great sales in last festive season.
Mysordeep Perfumery House
Mysordeep is India's fasted growing FMCG brand from central India. Looking for strong national presents.
- Objective: To registered strong brand name.
- TG: SECBC
- The Marketing Strategy: The brand marked their entry with a great Innovation. A leading daily was circulated with fragrance of rose, Spread across entire newspaper. The brand later engaged Celebrities like MS Dhoni, Aloknath, Varsha, Bhagyashree and many others. to acquire bigger market share.
- Media Mix: Mainly all leading News Papers of India, Magazines coupled with PR activities.
- Results: Mainly all leading News Papers of India, Magazines coupled with PR activities.
