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Print media is one of the oldest and basic forms of mass communication. Print Media is the printed version of telling the news, primarily through newspapers and magazines.
Print Media leads with different and innovative solutions to deliver what the market needs. We take the time to listen because we know that a customer’s first-hand experiences, intuitive ideas, and feedback are a win-win.
Newspaper
Magazine
INNOVATION
SUCCESSFUL EXPERIMENTS, CREATIVE IDEAS
- Product Sampling
- Newspaper ink fragance
- Edit Wrap / Innovation
- Ad With Movie Promotions
- Advertorials
Newspaper
Case Studies
Pensol Industries Limited
Pensol is national brand offering automotive oils and oil based products
- Objective: The key task was to establish pensol as quality brand in India.
- TG: Vehicle owners and mechanics
- Hurdles: Pensol had its restricted entries in the market. To enter in new market, the difficulty was to gain brand recall in lesser time.
- Marketing Strategy: Lubricants are low involvement-low interest category. The strategy was to create the drama to bring in interest in this category. A seperate drive was initiated to popularize the association of Pensol with world's leading brands like Volvo, Cumins etc.
- Media Mix: Only newspaper was part of this plan. This gave freedom to concentrate over a single medium and get maximum mileage.
- Results: The brand gained popularity and entered new territories too. The brand has also got authorization from Volvo which is a big feat for an Indian brand.
Sayaji Hotels Ltd.
Sayaji is India's renowned hospitality brand spread across various cities of India
- Objective: Amongst the big luring names in India, the challenge for Sayaji was to come up and establish a promising brand.
- TG: SECA++ and upwardly mobile class of the society.
- Hurdles: Sayaji was the new name in the domain. And it was not connecting to the people who were coming to Indore for a short visit.
- Marketing Strategy: The marketing Strategy Innovation was the key element that was described as differentiator for Sayaji. Central India's first bowling alley-pad based navigation inside the room, Rolce roayace as service vehicle are amongst few initiative that made Sayaji a brand name not only in India, but across the globe.
- Launch of Effotel: Sayaji's latest & dream project of Lt. Mr. Sajid Dhanani "Effotel A Business Hotel" was launched in Indore. Being one of the oldest client of ours we have planned fire works show, launching conference etc. for creating a hype in business segment of Indore.
- Media Mix: News Papers, Magazines, Outdoor, Radio, PR and Events and all possible mediums including comprehensive PR activities have been a vital part of Sayaji's success.
- Results: Sayaji needs no introduction today. It is the most respected and admired brand of hospitality industry. A place that entire Bollywood aspire for.
Punjabi Saraf Jewelers
Central India's leading and renowned brand
- Objective: Punjabi Saraf is a famous name in Indore. The challenge was to take this Indore based brand at national level and establish it.
- TG: Young ladies/couples from sound families.
- Hurdles: The brand has only two outlets. That too is in Indore only. The key challenge was to take the look and feel.
- Marketing Strategy: The brand in Indore marketed in a different way considering local needs and characteristics in consideration. Parallely national campaign also ran taking national dynamics.
- Media Mix: All possible mediums were the part of media mix. Including Newspapers, Magazines Radio, Outdoor, events and special mediums as well.
- Booklet Sampling: A Special Sampling with Wedding Affair & Jetwings was done across the country.
- Results: Punjabi saraf has highest recall value in Indore amongst all jewelry brands. Not only this, this brand is attracting potential buyers from other cities too.
SS Infinitus Group
SS Infinitus is Indore's premium and most sought after township with distinctive products in its kitty like two homes and Luxury Villas. An annual event named 'Kids Premier league' was conceptualized and ran for almost two months.
- Objective: Real estate business is on its all time low state. The expectation was to build an activity that gives different dimension to the square feet selling.
- TG: The class that can afford a house of worth 60lac+
- Hurdles: Breaking a proven path of mainline advertising and concentrating on a single event was not an easy to take decision. The challenge was to bring entire focus on event.
- Marketing Strategy: A comprehensive PR was the main agenda. The event was kicked off on the retirement day of Sachin Tendulkar. We organized banyan Tree plantation activity in the name of Sachin Infinitus Tree and draw 3D Rangoli. That attracted national media and gave the event a big hype.
- Media Mix: The mail tool was PR. Some help of print, radio, outdoor was also taken to convey the development of the league and make little ones big star in the city.
- Results: The results were magical. The township witnessed a great foot fall of heavy pockets during the event. The sale raised even in such a dull period.
Annie Besant Award for Excellence in Education
Annie Besant is a group involved in the field since last 40 years.
To felicitate & acknowledge contribution of leading educationist of Indore annie besant group organises ABAEE. Concept, Idea & Execution done by vigilance in last 4 years has garnered great reputation of this award & have special space in education fraternity.
Hotel The Red Maple Mashal
Red Maple Mashal hotel got refurbished and came with a new vision.
- Objective: Situated at most scenic location, the main objective was to establish hotel as a differentiator in Indore.
- TG: Youth and elite groups of Indore.
- Hurdles: The hotel is far situated. The key problem was to convince people to come down to this location and convince them with new identity.
- Marketing Strategy: With a small marketing budget, there were limited chances to reposition the hotel. The hotel then marketed as Indore's only cocktail party joint. That attracted youth customer and others as well.
- Media Mix: Mainly newspapers, radio and outdoor were considered as promotional medium.
- Results: The hotel now enjoys its own space. It has become hot destination for high profile marriages and cocktail party locations. Corporate Meetings is adding another business dimension for the hotel.
Guruji Products Pvt. Ltd.
Guruji is renowned brand of thandai and mocktails.
- Objective: Amongst the intensive competition in soft drink brands Guruji's objective was to position Guruji thandai as the happening and up market upmarket product. That connects youth with this traditional Indian drink.
- TG: Families.
- Hurdles: Guruji Thandai was considered as a seasonal product & its regular consumption was not so high.
- Marketing Strategy: Vigilance has made innovative approach for Guruji through its creative campaigns. The message was 'it is not a seasonal product but it can be use throughout the year as a soft drink'. With that Guruji has done expansion by introducing natural fruit juices, fruit squash, sharbats and soft drinks for all kinds of tastes which helped youth to easily connect with brand.
- Media Mix: Print, outdoor and radio was the part of main media mix. elements to establish traditional home made drinks as the favorite brand of Indian households.
- Results: Today Guruji is the pioneer of thandai and traditional Indian soft drinks having wide distribution network spanning the length and breadth of the country.
Dave ka Divya- Range of Spices
India's leading and renowned brand since last 8 decades.
- Objective:To come out of Saas-bahu positioning and re-establish as a brand with huge range of spices.
- TG: Lady, the homemaker.
- Hurdles: The brand is in the market since more than 80 years. The tag line" Saas bahu ka Jhagda mitane wala" and Garam masala brand identity was a big trouble to shift.
- Marketing Strategy: The strategy was to reach all the touch points where youth couples connect. In this series event and media planning was done accordingly.
- Media Mix: It was all mix up of Print, Radio and On Ground Activities that spread the message effectively.
- Results: The brand is touching new consumer base. Modern trade sales has been increased that shows trust of youngsters in the brand.
Bridgestone
Being the multinational brand Bridgestone was set to launch its new offering with Firestone.
- Objective: To launch Firestone in all India publications.
- Media Mix: News Papers like Times of India, Vijay Karnataka, Eenadu, Dainik Jagran, Punjab Kesari, The Hindu was amongst the few leading Dalies. Trade Magazines like BBC top Gear, Motoring World, Outlook Travller, Jetwings, India Today were amongst few planned media.
- Results: Innovations like Belly Bends, Half Belly Bends and others created a hug buzz. Media Planning, negotiation
Honda
Honda is a multinational brand providing us to showcase their products in M.P.
- Objective: To adopt national campaign and plan as per local needs.
- TG: Car buyers looking for class and brand value.
- Marketing Strategy: To gain maximum Eyeballs with effective media planning and drive people for a test drive at nearest Honda dealership.
- Media Mix:Leading newspapers and radio was part of the campaign.
- Results: The brand has registered great sales in last festive season.
Mysordeep Perfumery House
Mysordeep is India's fasted growing FMCG brand from central India. Looking for strong national presents.
- Objective: To registered strong brand name.
- TG: SECBC
- The Marketing Strategy: The brand marked their entry with a great Innovation. A leading daily was circulated with fragrance of rose, Spread across entire newspaper. The brand later engaged Celebrities like MS Dhoni, Aloknath, Varsha, Bhagyashree and many others. to acquire bigger market share.
- Media Mix: Mainly all leading News Papers of India, Magazines coupled with PR activities.
- Results: Mainly all leading News Papers of India, Magazines coupled with PR activities.
