Sayaji Hotels Ltd.

Objective: Amongst the big luring names in India, the challenge for Sayaji was to come up and establish a promising brand.
TG: SECA++ and upwardly mobile class of the society.
Hurdles: Sayaji was the new name in the domain. And it was not connecting to the people who were coming to Indore for a short visit.
Marketing Strategy: The marketing Strategy Innovation was the key element that was described as differentiator for Sayaji. Central India's first bowling alley-pad based navigation inside the room, Rolce roayace as service vehicle are amongst few initiative that made Sayaji a brand name not only in India, but across the globe.
Launch of Effotel: Sayaji's latest & dream project of Lt. Mr. Sajid Dhanani "Effotel A Business Hotel" was launched in Indore. Being one of the oldest client of ours we have planned fire works show, launching conference etc. for creating a hype in business segment of Indore.
Media Mix: News Papers, Magazines, Outdoor, Radio, PR and Events and all possible mediums including comprehensive PR activities have been a vital part of Sayaji's success.
Results: Sayaji needs no introduction today. It is the most respected and admired brand of hospitality industry. A place that entire Bollywood aspire for.